Street Talk Spotlight: Pricing Is an Art, Not a Science

New episode now streaming

This week on Street Talk, real estate pro CC Crispeno shared a powerful story from the field—one that perfectly illustrates how thoughtful pricing can mean the difference between a fast sale and a stale listing.

The scenario:

A beautiful home in Redmond had a market value of nearly $2.4 million. But rather than list at full market value, CC guided his client to price at $2.2M—a strategy designed to capture the attention of both buyers at and above that level.

The result?

Sold in just 4 days.

Received 3 strong offers.

Closed just under list—and well ahead of competing homes still sitting on the market

As CC says:

“Pricing a home is part science—but also an art. The market is dynamic, and the best pricing strategies respond to what’s happening in real time.”

This story kicks off a great episode packed with smart takes on today’s market, inventory shifts, buyer activity, and how agents and clients can stay strategic in a changing environment.

🎧 Listen to the full episode of Street Talk now to hear:

• Why pricing and timing go hand in hand

• The latest on mortgage rates and market conditions

• What “normal” really means in today’s real estate economy

• How buyers and sellers can make informed decisions in 2025

  
  

Don't miss it—and don’t forget to share with clients who want the real story behind the headlines.

Listen to the Full Episode Here:

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